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Videos

Big Data for cognitive thinking business

Paul Zikopoulos author and VP Big Data Cognitive Systems at IBM in Canada speaks about Big Data for Cognitive thinking in business.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Paul Zikopoulos
January 15, 2017
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Citation

Zikopoulos, P. (2017a, January 15). Big Data for cognitive thinking business. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/big-data-for-cognitive-thinking-business


Videos

Your computer will use you

In this talk David will guide you through the tortuous mind of the terrorist know as The Unabomber as an entry point to the construction of cognitive model for the impact of technological evolution in human society and what role you may play in it.

Catalogue: Global Qualitative 2017: Back to the future
Author: David Carvalhão
January 11, 2017
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Citation

Carvalhão, D. (2017a, January 11). Your computer will use you. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/your-computer-will-use-you


Research papers

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Chris Warren, Dipesh Mistry
Company: Northstar Research
September 22, 2016
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Citation

Warren and Mistry (2016a, September 22). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement-8867


Videos

Doctor, doctor, I've been dabbling in non-conscious measurement

Working in research for a decade, Tom thinks he has amassed sufficient experience to tackle most research challenges. Whilst he cares very much about his work, Tom has inadvertently become complacent. He embraced the switch to online research with...

Catalogue: Congress 2016: #WOW
Authors: Dipesh Mistry, Samantha Bond
June 15, 2016
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Citation

Mistry and Bond (2016a, June 15). Doctor, doctor, I've been dabbling in non-conscious measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/doctor-doctor-i-ve-been-dabbling-in-non-conscious-measurement


Research papers

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Ruthie Brandman, Christiane Schmitz-Trebeljahr
Company: Brandman Marketing Research & Consultancy
November 18, 2014
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Citation

Brandman and Schmitz-Trebeljahr (2014a, November 18). Police methods in the supermarket. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket-8368


Research papers

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
September 10, 2014
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Citation

Penn and Lugthart (2014a, September 10). Our lips are sealed. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed-8350


Videos

Police methods in the supermarket

The Cognitive Interview is a qualitative interviewing technique derived from forensic police methods for eyewitness interrogations. Our presentation explains how this technique can add value to market research generating insights on the detailed...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Christiane Schmitz-Trebeljahr, Ruthie Brandman
Company: Brandman Marketing Research & Consultancy
June 15, 2014
×

Citation

Schmitz-Trebeljahr and Brandman (2014a, June 15). Police methods in the supermarket. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/police-methods-in-the-supermarket


Videos

Our lips are sealed

This case study shows how a new implicit and metaphorical approach gave eBay a powerful commercial insight denied to conventional approaches:Response latency, in milliseconds, (combined with task accuracy) obviates the need for explicit questions,...

Catalogue: Congress 2014: What Inspires?
Authors: David Penn, Suzanne Lugthart
Company: Conquest
June 15, 2014
×

Citation

Penn and Lugthart (2014a, June 15). Our lips are sealed. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/our-lips-are-sealed


Videos

Diamonds in the rough

Successful front-end innovation (FEI) relies on the ideas and feedback of real people, whether they are internal to your organization or external stakeholders such as actual customers, prospective customers, or distributors. Every person has unique...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Author: Kip Creel
June 15, 2014
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Citation

Creel, K. (2014a, June 15). Diamonds in the rough. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/diamonds-in-the-rough